Core
Identity systems
Marks, wordmarks, type and colour, built as a system rather than a logo — so it still holds on a shopfront, a bottle and a phone.
6 of 11 brands
INDX // CATEGORY SHOWCASE 01
[CAPABILITY]
Core
Marks, wordmarks, type and colour, built as a system rather than a logo — so it still holds on a shopfront, a bottle and a phone.
6 of 11 brands
Applied
Structure, die-line and finish, proofed on the real substrate.
Space
Signage and wayfinding, judged at distance and after dark.
Page
Mastheads and layout systems that survive a full issue.
Screen
The identity carried into interface, motion and product surfaces.
To date
[CASE_STUDY_01]
Identity · Guidelines · 58 plates · 6 shown
01
02
03
04
05
06
[CASE_STUDY_02]
Identity · Stationery · 56 plates · 6 shown
01
02
03
04
05
06
[CASE_STUDY_03]
Campaign · Social · 83 plates · 6 shown
01
02
03
04
05
06
[CASE_STUDY_04]
Editorial · Masthead · 35 plates · 6 shown
01
02
03
04
05
06
[CASE_STUDY_05]
Illustration · Poster · 35 plates · 6 shown
01
02
03
04
05
06
[CASE_STUDY_06]
Event · Environment · 12 plates · 6 shown
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02
03
04
05
06
[CASE_STUDY_07]
Identity · Lettering · 13 plates · 6 shown
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02
03
04
05
06
[CASE_STUDY_08]
Identity · Apparel · 13 plates · 6 shown
01
02
03
04
05
06
[CASE_STUDY_09]
Event · Campaign · 6 plates
01
02
03
04
05
06
[CASE_STUDY_10]
Identity · Packaging · 5 plates
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02
03
04
05
[CASE_STUDY_11]
Identity · Product · 5 plates
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02
03
04
05
[DEVELOPMENT_TIMELINE]
RESEARCH
Audience mapping, competitor audits, and market landscape.
STRATEGY
Core positioning, tone of voice, and brand platform.
CONCEPT
Pencil ideation, geometry exploration, and drafts.
DESIGN
Vector alignment and the visual system it produces.
DELIVERY
Guide spreads, file handoff, and launch.